Content Marketing Manager

Job description

ROLES AND RESPONSIBILITIES

  • Create marketing resources to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, info-graphics, guides, templates, etc.).
  • Build and manage a rich content/editorial content that attracts a qualified audience to our owned properties
  • Promote offers and to attract site visitors through search, social media, and email subscribers.
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Assist with the collation of information for promotional literature
  • Perform additional duties and projects as assigned by supervisor

Requirements

CANDIDATE PROFILE

SKILLS

  • Proactive, Self-Motivated
  • Analytical, Critical Thinker
  • Customer focused
  • Good judgment and business innovation
  • Open to new concepts, tools and technologies
  • Focused on continuous improvement
  • Ability to work effectively under pressure
  • Team player, Organizational Commitment
  • Strong interpersonal communication skills (written and spoken)
  • Time Management Skills, Ability to work on multitude of projects simultaneously
  • Integrity, Ethical Behavior
  • Microsoft Office Suite
  • Customer Relationship Management (CRM)
  • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) is a plus

 

DESIRED SKILLS AND EXPERIENCE


  • A dual-minded approach: Highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Strong copywriting skills and the ability to communicate complex ideas
  • Strong communication skills both written and verbal is a must; Ability to communicate thoughts and information clearly and concisely
  • Experience producing content for the web specifically, as well as channel-specific knowledge
  • Experience building audiences either online or offline.

 

TECHNICAL SKILLS